Established property JW Marriott Dubai is seeking to engage guests by implementing a new hotel business positioning, dubbed ‘Dubai’s Original Luxury’.
Hotel general manager Wael Soueid explained: “The trendiest furniture, the latest technology and the most fascinating architecture in a hotel won’t work if our guests won’t engage.
“We need to bring clarity to our hotel business positioning, set the priorities for improvement in our hotel and how and to whom we are going to sell and market our product.
“The new hotel business positioning ‘Dubai’s Original Luxury’ came about because of our location and the fine service we are offering to our guests,” he continued.
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“JW Marriott Dubai was one of the first few luxurious hotels built in the old part of Dubai, 16 years ago. The old part of Dubai still maintains its popularity as a famous tourist site — as is the hotel, which has steadily maintained its reputation for offering luxurious accommodation and excellent service.”
Under the new mantra, the property is focusing on three ‘passion points’ for guests: Culinary (which includes fine dining, cooking and wine and spirits); Culture (which relates to world travel, art and music); and Holistic Wellness (which is fitness, healthy eating and yoga or meditation).
“We are classic, not contemporary. We focus on authenticity, culinary, culture and wellness and we are the founders of traditional luxury in an extremely modern city,” explained Soueid.
“A hotel business positioning is what separates us from everyone else by defining our core character.
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