Jordan has reported a positive increase in overnight stays for 2009 despite the global economic downturn working against its favour.
“Overnights increased 1.5% from January to September compared to the same period in 2008,” said Jordan Tourism Board (JTB) managing director Nayef Al Fayez. “All WTO indications showed there would be a drop so for us to see an increase is a very good sign and a good test for the product (Jordan) itself,” he said.
“It proves we have the right product and a diverse product at that.”
Al Fayez said looking ahead to 2010, the JTB would continue to grow its source market base and look to alternative or emerging markets such as Scandinavia, India and South America.
“We will also continue to concentrate on the Arab market,” he said.
“It makes sense because it accounts for more than 50% of our overnight arrivals.”
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He said there had been growth from the GCC market for several reasons. Firstly, Arab Nationals opted to holiday closer to home this summer due to many factors including Swine Flu.
“But this is not the only reason — we were more aggressive in showcasing what Jordan has to offer this year,” added Al Fayez.
Although Jordan is controlling its growth as it remains very much a “niche desitnation”, there is new tourism infrastructure planned.
Over the next five years the country’s total room count will hit 30,000 compared to 23,000 at present, while Amman’s new international airport will open in 2011 taking capacity from around five to nine million passengers.
SOME OF JORDAN’S KEY SELLING POINTS:
• History and culture
• Leisure and wellness
• Eco-tourism and nature
• Fun and adventure
• Religious tourism
• MICE
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