Oberlin: Hotel owners and operators have increased profits by saving on bottom-line costs with Hotel Optimiser technology.
Green Globe has adopted a hotel specific energy saving technology developed by UAE-based Farnek Avireal and committed to promoting the system worldwide.
The travel and tourism industry sustainability certification organisation will roll out Farnek Avireal’s Hotel Optimiser technology, which aims to produce savings of up to 20% in energy, water and waste costs.
Green Globe CEO certification Guido Bauer said: “Hotel Optimiser was designed for the hotel industry and has achieved remarkable results for companies in the UAE and it deserves a worldwide audience.
“It is a powerful online system that identifies potential saving in energy, water and waste and can reduce the related costs by 15-20% on a sustainable basis.”
For its purposes, Green Globe will brand the system as GreenRevMax, standing for green revenue management.
“Green Globe’s mission is to make sure that travellers recognise exceptional efforts by hotels and other travel businesses that certify with Green Globe and its partners. These efforts are reducing pollution, creating wealth and improving the travel experience for all,” added Bauer.
Only 20 tourism properties in the Middle East are currently covered by Green Globe certification.
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Farnek Avireal general manager Marcus Oberlin said he was delighted that the organisation has adopted technology developed in the Middle East for worldwide promotion.
“Hotel operators and owners, as well as other businesses, have increased profits by saving on bottom-line costs with this technology, which also substantially reduces their impact on the environment,” he said.
The Hotel Optimiser system tracks and analyses energy use; provides year-on-year comparisons; energy costs per occupied room; a reduction forecast; and seasonal impacts of energy, water and waste.
“With the key readings generated by Hotel Optimiser managements have a simple method of setting challenging but realistic annual targets in the areas of energy, water and waste,” said Oberlin.
“Initially, when we first introduced Hotel Optimiser, some hotel managers were concerned about the costs. But those that have introduced the system have achieved a return on investment in less than two years,” he added.
Farnek Avireal is also partner of the DTCM, which is utilising the Hotel Optimiser as part of its plan to reduce CO2 emissions in Dubai hotels by 20% by 2011.
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