Van Paasschen said it was time to 'get back on the road'. Van Paasschen said it was time to 'get back on the road'.

Starwood Hotels & Resorts Worldwide today announces plans to add more than 12,000 new jobs to the global workforce in 2010 - with roughly half  to be located inside the U.S.

"Today, the travel industry employs 7.7 million Americans - more than double that of the auto industry - and travel is uniquely positioned to create even more jobs as the economy continues to recover," said Frits van Paasschen, president and CEO of Starwood.

"After a year of hunkering down and cutting costs, companies are driving their topline again. By definition this means getting back on the road, which not only benefits their own business, but also helps spur job creation."

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The hotel company employed 145,000 people at its corporate offices, hotels and resorts as of the end of December 2008. Starwood has cut jobs in the past year amid waning travel demand from companies and consumers.

Starwood noted that there has been strong demand for positions at its hotels. For example, more than 10,000 people applied for 400 positions at its soon-to-open W Hollywood Hotel & Residences.

There were also more than 10,000 applicants for 300 positions at the W hotel in Washington D.C.

Candidates can go to http://new-hotels.starwoodpromos.com to learn about opportunities and contact information at specific hotels.