Starwood Hotels & Resorts Worldwide said it expects to open 80 to100 high-quality new-build and conversion hotels in 2010.
Around 70% of these new hotels are expected to open outside of North America with the majority in Asia Pacific.
Starwood’s upper upscale and luxury brands are set to represent more than 60% of the new openings.
| Advertisement |
Among these hotels and resorts is expected to be its 1000th property globally.
Starwood president and CEO Frits van Paasschen said the company had opened more than 160 new hotels in the past two years and it was “well positioned for another year of meaningful growth”.
“In 2010 and beyond, we will continue to focus on opening great hotels, signing high quality new projects and conversions, and taking critical steps to ensure Starwood and our development partners are positioned to own the upswing as we increasingly see the global market turn into positive territory,” he added.
Search our database of more than 2,700 industry companies
