German hotel company sets sights on MENA region

[L-R] Frank Marrenbach and Samir Daqqaq announce OHC's plans.

German hospitality company The Oetker Hotel Collection (OHC) has announced that it is aiming to operate 10 to 15 hotels in the MENA region by 2020.

Revealing its regional strategy at a press briefing in Abu Dhabi yesterday, the luxury hotel operator — which operates properties including Hôtel Le Bristol in Paris and Brenner’s Park-Hotel and Spa in Baden-Baden — said its first regional hotel, Le Bristol Abu Dhabi, would open in the UAE capital in 2012.

OHC chief executive Frank Marrenbach commented: "As part of our development plan, we are happy to be in Abu Dhabi to officially announce the launch of OHC in the region.

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“The Oetker Hotels Collection offers luxury, elegance, exclusivity and style and we are happy to bring the distinct European hotel charm to this wonderful region. Our hotels are real masterpieces, driven by passion and run by hearts and we offer our guests a real environment of art and authenticity."

OHC senior vice-president — development for Middle East and Africa Samir Daqqaq added: "The media event in Abu Dhabi is a great opportunity to elaborate on the uniqueness and mystique of the OHC and our vision in the region.

“We have met prospective partners to build on our expansion plans here and extend the aristocracy that has brought kings, queens, dignitaries and countless others to OHC’s exquisite hotels over the last 50 years.”

Le Bristol Abu Dhabi will feature 250 luxury guestrooms and suites, a private fitness centre and various F&B options including an up-market café and a gourmet restaurant.

Guests will also be able to enjoy a spa inspired by the Brenner's Park-Hotel and Spa, as well as a private beach and a private marina next to the hotel.