Luxury Hotels by Dnata manager Lisa Balsom said The Peninsula Hotels epitomised personalised service and luxurious comfort. Luxury Hotels by Dnata manager Lisa Balsom said The Peninsula Hotels epitomised personalised service and luxurious comfort.

The Peninsula Hotels has signed with Luxury Hotels by Dnata to be represented in the Middle East market.

The Peninsula Hotels operates in nine major cities – Hong Kong, Shanghai, Tokyo, Beijing, New York, Chicago, Beverly Hills, Bangkok and Manila with Paris opening in 2012.

Luxury Hotels by Dnata manager Lisa Balsom said The Peninsula Hotels epitomised personalised service and luxurious comfort, having “perfected a unique blend of Eastern and Western hospitality”.

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“As such, they are an ideal fit for our highly discerning customers in the Middle East,” Balsom said.

“Despite the ongoing economic downturn, demand for luxury travel remains strong across the region and I am confident that this new partnership will produce excellent results.”

The Peninsula Hotels general manager of marketing Jean Forrest said the Middle East was an exciting and developing market for the group.

“We are very much looking forward to partnering with Dnata and utilising their unparalleled experience in promoting The Peninsula Hotels brand across the Middle East,” Forrest said.