President of Elaf Group of Companies Ziyad Bin Mahfouz. President of Elaf Group of Companies Ziyad Bin Mahfouz.

Elaf Group of Companies, a business organisation serving the Saudi Arabian travel, tourism and hotel industries, has said it is targeting four new hotels by 2012.

President of the company Ziyad Bin Mahfouz explained that improving packages, services and products from key industry players were complementing the boom in domestic tourism in the country.

“We aim to accommodate the steadily growing number of tourists in key travel destinations across KSA,” he said.

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“The latest trends in domestic tourism are certainly making it more conducive and attractive for Saudi nationals and residents to travel within the country. With the tourism authority increasingly promoting historical sites and the KSA's cultural heritage, people are getting a lot more excited to explore new destinations within the country, particularly the sites that are being added to the UNESCO World Heritage List."

Bin Mahfouz added that the Elaf Group's strategy was to complement the growing focus on domestic tourism by developing dedicated services and product offerings that add value to the travel experience of domestic tourists.

“Moreover, Elaf Group conducts its business and investment activities in accordance with the Shariah law, which gives us greater leverage to cater to the distinct requirements of local travellers," Bin Mahfouz explained.