A quality bed can make all the difference when it comes to guaranteeing guest satisfaction.
Experts discuss current trends affecting the bedding industry and offer some constructive advice on how to ensure your guests have a fantastic night’s sleep and a comfort-filled stay
DUBAI FURNITURE MANUFACTURING COMPANY
Founded in 1993, Dubai Furniture Manufacturing Company (DFMC) supplies and manufactures two US bedding brands — King Koil and Serta.
Manager marketing Tony Thomas says: “We have a large client base and have supplied mattresses to leading hotels and hospitality chains.
“King Koil enjoys more than 60% of the market share and along with Serta enjoys top-of-the-mind recall in both the hospitality and retail segments.”
In 2001 the company acquired the licence to market and manufacture products by US mattress company Serta in the Middle East.
Thomas cites environment friendly initiatives as being one noticeable trend within the beds and bedding industry.
“We maintain strict standards in this regard,” he asserts. “One such effort by us in this regard is the use of Mega Foam as a raw material in the manufacture of mattresses.
“There are different types of foam available in the market today and during the manufacturing process of some types of foam, harmful agents can be released into the atmosphere that affects the ozone layer,” he explains. “As a result, we use German technology and manufacture Mega Foam, thereby avoiding the use of methylene chloride — an ozone depleting substance.”
Contact: Dubai Furniture Manufacturing Company
Web: www.mattress-leader.com
Product highlights
Best sellers: King Koil and Serta are two of the leading brands within the industry,”says Thomas.
Top tip: Check whether the supplier has a manufacturing facility locally — this will save a lot of time and energy as the buyer can expect faster service.
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FRETTE
For the hospitality sector EF Gulf, exclusive distributor of linen manufacturer Frette, has attempted to bridge the gap between supplier and client by developing its Hospitality Linen Solution.
EF Gulf managing partner Malak Loeb comments: “This will constantly ensure the clients know that we offer only the highest quality and production standards within the industry.
“It maintains an open communication system with the clients, giving both sides of the business transaction updated feedback for every inquiry.
“In this process the clients also become a part of the manufacturing process, giving them more confidence and trust in the system,” she explains.
EF Gulf was created by International Guest Supplies (IGS) in 2008 to distribute Frette’s high quality linen products across the GCC.
“We are always looking for new ideas and creating new product ranges,” notes Loeb. “Personally I prefer to customise a different line for each hotel as it gives us the opportunity to be creative and not fall into the routine of supplying the same product with the same specifications in regards to thread counts.
“The most obvious trend that we have noticed recently was our client’s requirement to get value-for-money for the product they are procuring,” she added.
Contact: EF Gulf General Trading
Web: www.efgulf.com
Product highlights
Best-sellers: To commemorate its 150th anniversary, Frette unveiled a contemporary limited edition bed set, which is presented in two models: the Gala and Gioia Collections. These limited edition sets are presented in a special antique ivory coloured box.
Top tip: The most important thing for a hotel procurement manager is to select and recommend a reliable supplier with a reputable name and a strong background.
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