The Hotel Show 2010 has officially opened at Dubai World Trade Centre.

Exhibitors from across the globe have set out their stands in an attempt to increase exposure in the Middle East's hospitality industry.

Now in its eleventh year, The Hotel Show hosts the latest products, services and technologies for the hotel, catering and leisure industries.

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“Suppliers are critically important to the development of the hospitality sector in the region,” said Moore. “Companies supplying products and services take part in The Hotel Show not only to generate leads and sales, but also to assess the opportunities and challenges facing the Middle East industry and come away with a better understanding of their customers.”

The Hotel Show is divided into four zones: Interiors & Design; Operating Equipment & Supplies; Security & Technology; and The Resort Experience, covering all things outdoor including furniture, accessories and design and includes Hotel Spa, an important sector with more than 60% of all spa activity in the Middle East taking place in hotels. Alongside the show, are high level seminar programmes - The Seven Star Conference, now in its fifth year, and the Middle East Spa Summit.

The Hotel Show will run concurrently with FM Expo at the Dubai World Trade Centre from until May 20.