Sir Stelios Haji-Ioannou in his easyHotel [Getty Images]. Sir Stelios Haji-Ioannou in his easyHotel [Getty Images].

EasyHotel Dubai, Jebel Ali, the budget hotel chain’s first venture outside Europe, is now taking reservations through the brand website www.easyhotel.com ahead of opening its doors on August 1.

Located inside Jebel Ali Free Zone on Sheikh Zayed Road, the hotel, operated by Istithmar Budget Hotels FZE, an Istithmar World company, is celebrating its launch with double rooms on sale from just AED 99 per night.

The budget hotel brand is owned by chairman and entrepreneur Sir Stelios Haji-Ioannou.

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Announcing the opening, Andrew Jordan, executive director – development, Istithmar World, said:

“This is easyHotel’s first venture outside Europe and as such represents a strategic step forward in their expansion plans. easyHotel Dubai, Jebel Ali targets a clientele that demands exceptional value for money. We offer purpose-built hotel rooms at affordable rates and leave the decision on additional services solely in the hands of our guests, who are the best judges of what they need.”

The six-storey property offers 216 air-conditioned bedrooms based on “the earlier you book, the less you pay” concept.

Prices during high demand periods are more expensive than low seasons.

Services such as, luggage storage, early check in, late check out, vended snacks and drinks and wi-fi internet access will be available at small additional charges to guests.