Barron: hoteliers can discuss key trends. Barron: hoteliers can discuss key trends.

Technology Middle East conference to address the current trends and developments in hotel technology

Over the next five years, the GCC plans to invest US $140 billion in the hotel industry, with more than $290 million to be invested in technology spending across new hotels, according to IQPC Middle East.

The company’s second annual Hotel Technology Middle East conference, which will be held in Dubai from September 19-22 at Amwaj Rotana in Dubai, will address this and other technology developments in the hospitality industry.

With more than 180,600 rooms expected to come online by 2011, the conference organisers say that recent research has suggested that owners and operators have a clear number of drivers in order to differentiate themselves in the ever-changing hospitality marketplace.

IQPC divisional director and conference director Fiona Barron said: “This event is a unique forum for the regional and international hotel owners and operators to discuss the key issues and latest developments in creating world-class hotels through the integration of technology.”

IT experts from leading hotel chains said that their key objectives in developing hotel technology were: to enhance guest experience; to develop security strategies and technology to prevent data loss; to reduce costs through updating existing systems; to improve internal operations and efficiency; and to increase energy efficiency through technology.

The technology conference will include the latest industry developments, strategies and technologies, case-studies and interactive panel discussions to keep hoteliers up to date on how to harness technology in order to attract more business to their hotels.

There will also be opportunities to network, contribute in debates and have questions answered.

Details: www.hoteltechnologyme.com

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