Premier Inn is preparing to launch its first-ever foreign language websites in order to target international travellers from outside the UK.
The websites are being created by FastBooking, which has 5,600 hotel clients around the world and topped 3 million room-nights booked in 2009.
FastBooking CEO Richard Kefs said: ““Premier Inn is perhaps the best known UK hotel brand. One of our challenges is to increase the visibility of the brand outside their domestic market.”
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To ensure visibility, Premier Inn is taking part in the FastBooking Web Traffic Builder program which combines partnerships with nearly 100 popular leading tourism and travel websites reaching more than 90 million unique visitors every month.
"FastBooking designs, develops, implements and monitors these campaigns. We pay the upfront cost. Premier Inn will pay us a commission only after a guest who we captured stays at one of their hotels,” added Kefs.
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