Rotana Hotel Management has launched its new website www.rotana.com, following an AED 1.5 million revamp.

"We are continually innovating and improving our products and services,” explained Rotana chief operating officer Omer Kaddouri.

“As well as aligning the design of the site with our fresh Rotana brand look; we wanted to update its content and functionality to serve our visitors with a comprehensive information source while using enhanced navigation tools.”

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The new-look website contains features to make it more user-friendly while providing visitors — of which an increasing 38.5% book their stays online — with the best rates.

In addition to featuring in-depth details on Rotana’s properties, the website was specially designed to making browsing easy for the colour-blind.

The addition of Rotana’s new website comes alongside the brand’s expansion plans — which will see the company adding an extra 3,257 new rooms during 2011.

“We are delighted with the new website as it represents our specialist approach to hospitality and it reflects our long-term strategic plan to become an international leading hospitality group,” Kaddouri added.