Egyptian marketing company Marketer has contracted Utell to provide reservation, distribution and online bookings services to Marketer’s hotels.
The agreement will connect Marketer’s hotels to the global distribution systems (GDSs) and alternative distribution systems (ADS) via the Pegasus Solutions switch, while also supporting business from travel agencies, global travel management companies (TMCs), corporations and consortia groups.
Marketer managing director Ayman Galal said: “Marketer occupies a unique position in the Middle East, specialising in marketing our hotels and agencies through the GDS, online channels and to the consortia. Egypt is considered to be one of the leading tourism markets in Middle East, and Marketer is working to position Utell as the preferred provider of online booking tools, as well as GDS and ADS marketing and distribution for hotels and resorts in the Egyptian tourism market.”
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The agreement increases Utell’s presence in Egypt’s popular tourist regions, especially Cairo, Alexandria, Luxor, Aswan, the Red Sea Region.
“This relationship is a win-win for both Marketer and Utell, who together will soon make hotels in famous oases like Siwa, Dakhla and Kharga available through online channels for the first time,” said Avelina Iglesias, vice president of sales and account management in EMEA for Utell Hotels and Resorts.
“Marketer has enlisted Utell Connect for our proven reservation and global distribution services, while also tapping Pegasus’ powerful booking engine to sell hotels internationally to the right booking audience. Utell benefits from the addition of several sought-after Red Sea properties in a region we’re currently focused on developing,” Iglesias added.
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