Starwood Hotels & Resorts Worldwide today marked a new milestone with the opening of phase one of Sheraton Macao Hotel, Cotai Central – the largest hotel to open worldwide in 2012.

The first phase of Sheraton Macao Hotel, Cotai Central comprises Sheraton Sky Tower, with 1829 rooms, which opened today.

The Sheraton Sky Tower features 13,000-square-foot Sheraton Club Lounge, the Kashgar Grand Ballroom and additional meeting space. Other highlights include Palms Lounge, the brand’s signature Link@Sheraton communications hub in the lobby, the luxurious Sala Pool on level four, Shine Spa and Sheraton Core Performance fitness facility, featuring the Sheraton brand’s revolutionary new health and fitness programme, Sheraton Fitness programmed by Core Performance, designed exclusively for Sheraton guests through its partner Core Performance.

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The hotel’s second tower (Sheraton Earth Tower) opens early next year, and will offer an additional 2067 rooms, as well as two more outdoor pools, one offering views of the Cotai Strip.

At nearly 4000 rooms, Sheraton Macao Hotel, Cotai Central is the largest hotel in Starwood’s global portfolio and the biggest hotel to open in Macau.

The opening coincides with the 75th anniversary of the Sheraton brand and widens Starwood’s lead in Asia Pacific, where it is the largest operator of four- and five star hotels and on track to reach more than 320 hotels by 2014.

“The opening of Sheraton Macao Hotel, Cotai Central represents an historic milestone for Starwood, for Sheraton, and for the hospitality industry as a whole,” said Frits van Paasschen, president and chief executive officer of Starwood Hotels & Resorts.

“Boasting unparalleled brand recognition and a rich legacy in Asia Pacific, Sheraton is the ideal fit for this spectacular new hotel in Macau, as the brand continues to lead Starwood’s growth in the region.”

Sheraton Macao Hotel, Cotai Central is part of Sands Cotai Central, Macau’s newest, fully-integrated resort and a  shopping, dining and entertainment destination on the Cotai Strip. 

Sheldon Adelson, chairman, Las Vegas Sands and Sands China Ltd said: “The development of the Cotai Strip, from a muddy swampland to the glittering centre of tourism and leisure that stands before us today, represents a vision realised for the company.”

“The new Sheraton in Macau will add even more excitement to the rapidly developing Cotai Strip – the latest world’s gathering place with rich cultural identity, vast entertainment options and the world’s hottest gaming market, generating four times the revenue of Las Vegas,” added Stephen Ho, president, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. 

Macau has surpassed Las Vegas as the world’s biggest casino market since 2006 and is the only place in China where casino resorts are legal.

Easily accessible by air, land and sea, Macau was visited by 13 million tourists in the first half of 2012, with the majority coming from mainland China.

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