Accor's Ibis hotel brand, in collaboration with BETC Digital, has launched an iPhone app that claims to transform sleep patterns into original, digital works of art.
Once the Sleep Art application has been programed, the iPhone becomes a sensor that captures movements and sounds. This data is converted real-time into a virtual “work of art” as the user sleeps.
The app, which can be downloaded for free from the Apple Store, runs through the night, creating a different picture each night.
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Users can chart their pictures' progress minute-by-minute on the screen. These virtual works of art are stored in the gallery and users can therefore compare each night’s sleep and share results by email or on Facebook.
The app is compatible with new generation iPhones and the iOS 5 and 6 operating systems.
According to the company, the new application has been created as a continuation of the Ibis brand transformation, which centers on the modernisation of the Ibis family brands and focuses on providing guests with a "happy sleep".
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