L-R Abdul Salam Al Marzooqi, Bushra Ali Ahli, Fatma Hassan Mattar Al Haddad, Paul Rayner   L-R Abdul Salam Al Marzooqi, Bushra Ali Ahli, Fatma Hassan Mattar Al Haddad, Paul Rayner

The Al Habtoor Group is "aggressively ramping up" its Emiratisation Programme, or Absher Initiative, it said in a statement. 

The Group has set up a committee upon request of chairman Khalaf Ahmad Al Habtoor to enhance and reinforce the programme it launched last year, as well as a new slogan 'Think Emirati'.

The Emiratisation committee is being spearheaded by former banker Paul Rayner, who is the advisor to the Chairman. It also includes Emirati director of community relations Abdul Salam Al Marzooqi and other key representatives from each of the Al Habtoor Group divisions.

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Rayner said: “It is a collaborative effort that involves all the Al Habtoor Group, which includes Habtoor Hotels, Al Habtoor Motors, Diamondlease and Emirates International Schools. The purpose of the committee is to ensure that the group fully supports the government initiative and to ensure that we employ the best. We want Emiratis that are looking for a career in the private sector and who will grow with Al Habtoor.”

The committee recently appointed two Emiratis to drive the hiring process; Fatma Hassan Mattar Al Haddad has joined as Emiratisation manager and Bushra Ali Ahli joined as emiratisation coordinator. Al Haddad has experience in the private sector having worked for Emirates Airline and Al Futtaim Group, while Bushra previously held positions at the Prime Minister’s Office and at General Motors.

Al Habtoor said, “I want to ensure we have all the policies and procedures in place to drive a successful Emiratisation Programme that attracts and retains quality staff. The Al Habtoor Group is giving the programme a top priority. We want to guarantee sustainability in the programme which is why I have selected a committee to drive it to success.”