Turkey as seen by air. For illustrative purposes only. Turkey as seen by air. For illustrative purposes only.

Turkey’s tourism potential is almost on par with that of the much-promoted BRIC states – Brazil, Russia, India and China – encouraged by a forecasted 45% annual growth in GDP during the next five years, according DT-Global Business Consulting GmbH.

DT-Global Business Consulting’s president Daniel Thorniley will discuss the figures at the upcoming CATHIC (Turkey & Neighbours Hotel Investment Conference) scheduled next week, 29-30 May in Istanbul.

He will be joined by CATHIC speaker, Şenay Azak-Matt of Aareal Bank AG, who will address the development opportunities in Istanbul and cities in the country’s Anatolian region. “Istanbul in particular is attractive for hospitality developers, as past figures prove that despite the financial crisis, hotel performance is still positive,” he said.

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Ömer Isvan, president of Servotel Corp, who also will speak at CATHIC, will observe the challenges in developing hotels in popular cities including land costs, especially for standalone, ground-up projects, while Yalin Yaltirakli, development director for InterContinental Hotels Group in Turkey will outline the company’s strategy is “to grow where we can, delivering the right type and level of business to ensure that our owners are successful.”

IHG has been making investments in Turkey intended to drive delivery into regional cities.