Restaurant and bar development expert Stefan Breg has been appointed F&B concept design director Asia, Middle East and Africa for Intercontinental Hotels Group, based in Bangkok.
Breg, who most recently ran Dubai-based company Tribe Restaurant Creators and worked for IHG as regional director F&B a decade ago, will lead F&B concept development at more than 200 new outlets across 134 pipeline hotels.
He will also be responsible for driving operational efficiency and creating brand-defining F&B outlets in the current IHG portfolio, which consists of more than 800 restaurants and bars in 231 hotels across Asia, Middle East, and Africa.
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Commenting on his new role, Breg said: “I’m excited to rejoin the IHG team. Having run my own company, Tribe, for the past decade I’m ready to take on a new challenge and put that experience to work from inside one of the world’s leading hotel companies.
“This is a tremendous opportunity for me to work amongst a team of first class professionals to further bolster the company’s F&B reputation and I look forward to creating more brand-defining outlets for IHG’s hotel brands.”
Breg will report to AMEA vice president of food And beverage Phil Broad, previously also based in Dubai where he headed Jumeirah Restaurants.
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