Best Western International has launched a refreshed website for Asia and the Middle East. Best Western International has launched a refreshed website for Asia and the Middle East.

Best Western International has unveiled a new look for its website in Asia and the Middle East.

The refreshed website offers information about the hotel group’s offers in the region and pictures of its various properties.

Best Western International’s vice president of international operations for Asia & the Middle East, Glenn de Souza said: “The new website allows our guests to become fully engaged with our 135-plus hotels in the region, providing all the information one needs to make an informed and easy booking. And with our enhanced collection of hotel and destination images, guests will be able to experience that feeling of exploration before they even check-in.”

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Best Western has also introduced a new iPad app for its Asia and Middle East hotels, giving guests a chance to explore more than 100 Best Western hotels on their handheld devices. The user-friendly app provides detailed information about the rooms, amenities and facilities, as well as Google maps of the local area. Guests can also book hotels directly via the app.

De Souza commented: “Today’s traveller needs an informative and immersive online experience, and we are delighted to be able to provide this with our excellent new website and iPad app for Asia and the Middle East. We will soon have an android application too.”

Over the last few years, the company has introduced a selection of new online and mobile tools, including a new global website, apps for all smart phones and tablets, and a booking widget for Facebook users.