Q: HOW SHOULD HOTELS ACHIEVE ROI ON THEIR health club?
MORO: The gyms that have direct interaction with guests leave better positive memories. Therefore, functional training and connectivity that allow for word of mouth or social network sharing opportunities are key as guests will advertise your hotel for you. All in all, invest in the right people and their training, invest in technology, innovation and design, and your guest and bottom line will be happy. If you compromise you’ll also compromise those results.

MCCURTIN: Future proofing your gym facility will mean a higher initial investment, but will be more cost effective in the long term. This means buying equipment that is technology-based and has networking capabilities. Buy good quality commercial equipment, invest in good flooring, lighting and design features as these will all add to the longevity of your facilities. Track how many people are using your facility and make your purchase decision based on this.

YOUNG: Provide a commercial fitness centre-type environment for hotel guests to work out, and open up the facility to a limited outside membership to drive additional revenue.

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LOTTER: By having a member base within the facility, you cover costs and the industry is very profitable, if managed correctly. Building a member base also adds to the feel and ambiance of the club.

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