Q: HOW DOES THE DESIGN OF A ROOM AFFECT THE CHOICE OF GUEST AMENITIES?
BRITTA HADLER: It affects it to a great extent. Imagine a modern hotel in the city centre, with many young, cosmopolitan, international guests and a relaxed but stylish room and bathroom ambiance. Furnishing this room with a product line with a traditional rose fragrance would be completely out of place.
Instead, a fresh and inspiring cosmetic series is fitting. The bottom line therefore, is that a hotel cosmetics line must be perfectly aligned with the hotel’s style while providing a holistic body care concept that is based on the industry’s latest scientific knowledge.
VINAYAK MAHTANI: A luxury room looks for a luxury product, which means they will want larger sized bottles and tubes. Smaller simple rooms go for a more basic looking product. A traditional Arabic room demands Arabic brands and fragrances.
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MICHELE SWEETING: Four Seasons recently launched a customised amenity programme that brings this personality to the forefront in a memorable way, allowing properties to choose from a selection of brands that offer varying degrees of customisation.
Using amenities to evoke a sense of place, hotels and resorts can extend the guest experience by creating customised, memorable collections that guests can take home. Many of the new Four Seasons amenity programmes have retail line extensions that their hotels and resorts can choose to sell in their spas or gift shops.
JAN HELLFRITZ: The design of the room provides the synergistic rethinking of the whole guestroom experience where the sum of the products creates an aesthetic functional refuge for the enjoyment of their guest.
LAL TR: Everything in the room should fall into place within the grand scheme of the interior theme. This fact has pushed amenity suppliers to come out with unique and elegant packaging. However, hoteliers shouldn’t compromise in the quality of the product inside and brand value just for the sake of a package choice.
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