An amenity set-up at The Oberoi Dubai, which opened in June 2013 in Dubai's Business Bay. An amenity set-up at The Oberoi Dubai, which opened in June 2013 in Dubai's Business Bay.

Q: WHAT ARE THE PROS AND CONS OF CREATING BESPOKE guest AMENITIES?
MAHTANI: The time it takes to get a bespoke programme up and running if tied up with a retail brand can take six months before anything is delivered. If it is part of their existing design however, it can be done within eight weeks.

HADLER: By offering a customised cosmetic series a hotel is assured that these body care items perfectly match its own image and have been designed according to its specific requirements. Hotel guests perceive this customisation as something special and exclusive that cannot be found anywhere else — an added value that complements the hotel’s style. But if the hotel selects a well-known brand, then it does not even have to build customer trust.
SWEETING: It’s critical for the amenity programme to reflect the property in all its forms. Being able to create a collection that speaks to the property’s location whether it be culinary aspects, architecture, or scent — the guest is left with lasting memories when using the product long after their stay.

TR: Bespoke amenities was a trend years ago and now the hospitality world is moving away from this into the world of brands. Increased retail awareness of the end users, hotel guests, have been a major factor in this shift. When we talk about customisation, nowadays hotels may like to have a renowned amenity brand slightly modified in terms of packaging or size. Nothing more. It is a win-win situation by coupling the synergies of two brands.

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LEE: It is a well-known fact that guest expectations regarding amenities will vary depending on a hotel they decide to stay in. Saying that, we also know that one of the first things they do when entering the hotel room is to check what kind of goodies are waiting there for them. Guests often prefer the quality of brand amenities from a trusted name or look for amenities that sum up the hotel’s own identity, which can be seen as a great souvenir. It is that little bit of luxury offered when being away from home.

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