Carlson Rezidor Hotel Group and Italian fashion house Missoni have agreed to terminate their worldwide master licence agreement for the development and operation of the Hotel Missoni brand.
As part of the termination the hotel group’s two current properties, Hotel Missoni Edinburgh in the UK and the Hotel Missoni Kuwait will be rebranded by June 30, 2014 at the latest. Carlson Rezidor have confirmed that both hotels will remain within their portfolio, but which brands they might become remains unclear.
More uncertain are the futures of the planned Hotel Missoni properties in Oman, Qatar, Turkey, Brazil and Mauritius, which Carlson Rezidor has admitted have either been cancelled or are being converted into another of the group’s existing brands. However, it is still to be confirmed which of the hotels have been cancelled and which are to be rebranded.
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A statement from Carlson Rezidor said: “Carlson’s strategic partner Rezidor and the Italian fashion house Missoni have mutually agreed to terminate the worldwide Master Licence Agreement for the development and operation of the brand Hotel Missoni, effective 31st December 2013. The existing properties Hotel Missoni Edinburgh and Hotel Missoni Kuwait will cease to operate under the marks of Hotel Missoni latest by 30th June 2014. Both hotels will remain in Rezidor’s portfolio. The agreements for the third party owned projects under development in Oman, Qatar, Turkey, Brazil and Mauritius have been terminated by Rezidor or are under negotiation for a potential conversion to other Rezidor brands.”
The Hotel Missoni Kuwait first opened in March, 2011 and recently revealed that it had increased RevPAR by 7.2%.
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