United Investment and Sharjah Chamber of Commerce and Industry (SCCI) have revealed details of Novotel Sharjah Expo, a business hotel set to open in the first quarter of 2017.

At a press conference at last week’s Arabian Travel Market, United Investment’s Sheikh Sultan bin Ahmed Al Qassimi said the 200-room hotel is being under the directives of HH Sheikh Dr Sultan bin Muhammad Al Qasimi, UAE Supreme Council member and ruler of Sharjah. The parties involved announced a Memorandum of Understanding at the event.

United Investment and Sharjah Chamber of Commerce and Industry are building the hotel at a cost of more than AED100 million (US $27.2 million). Accor Hotel Services Middle East will manage and operate the property.

The property, which will mark Accor's debut in the emirate, will be the official hotel of Expo Centre Sharjah and its rooms will fall under three categories: standard rooms, club floor rooms and executive suites. The club floor will feature enhanced amenities and a lounge area.

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“Development is a continuous and cumulative process. It starts with a vision followed by directives and finally implementation,” said Sheikh Sultan bin Ahmed Al Qassimi.

“We, in Sharjah, constantly strive, under the guidance of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, to improve our emirate in a way that makes it keep pace with the times and represent a beacon of modernity and authenticity at the same time. It is this striving that spawned the idea to build Novotel Sharjah Expo.”

The four-star hotel will feature a business centre with workstations and a small meeting room, in addition to a large meeting-cum-function room covering approximately 200 square metres.

Strategically located close to Dubai and SCCI, as well as to vital leisure areas in Sharjah, the property will be accessible through two main roads.

Accor Middle East managing director Christophe Landais said: “The signature of a Memorandum of Understanding with Sharjah Expo Hotel LLC for developing Novotel Sharjah Expo today marks the debut for Accor in the emirate of Sharjah. We are looking forward to establishing a fruitful and long-term partnership with Sharjah Expo Hotel LLC.

“Our entry into the emirate of Sharjah’s promising travel and tourism market reinforces our commitment to the Middle East market, which plays a vital and robust role in Accor’s global expansion plans. With a Novotel in a strategic location, we aim to address the needs of all travellers and to contribute to Sharjah’s local economy by driving growth in the tourism sector.”