Agreement is signed between Meraas holdings and Bulgari. Agreement is signed between Meraas holdings and Bulgari.

Dubai-based real estate development company Meraas Holding today signed an agreement with Bulgari Hotels and Resorts to bring the luxury hospitality brand to Dubai.

The Bulgari Hotel will comprise 100 rooms and suites in the main hotel buildings, as well as 20 hotel villas. The hotel has been designed by Italian architectural firm Antonio Citterio Patricia Viel and Partners.

Commenting on the announcement, His Excellency Abdulla Al Habbai, Group Chairman of Meraas Holding said: “Our agreement with Bulgari Hotels and Resorts marks a new milestone in our journey to play a pivotal role in shaping Dubai’s tourism and hospitality landscape.

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“We are confident the new resort will emerge as a welcome addition to Dubai’s iconic shoreline. Through this key partnership, we will be expanding our portfolio in the hospitality sector in line with Dubai Vision 2020 for tourism.”

Jean-Christophe Babin, Chief Executive Officer of Bulgari Group commented: “We are delighted to launch this visionary project that will convey Bulgari’s core values of contemporary design, magnificent craftsmanship and artistic detail.

“This project is for us part of a larger plan to forge a stronger presence in the GCC. It is a privilege to work with Meraas Holding, a leader in its field, and we look forward to unveiling the Bulgari concept in Dubai as our debut offering in the region.”

Jumeirah Bay Island in Dubai is a six million sq ft mixed-use development, sculpted in the shape of a titanic seahorse and located off the coast of Jumeirah Beach Road.

Framed by lush landscaped gardens, the luxury marine complex will be spread over 1.7 million sq ft. and will include low rise residential villas, a marina and a range of luxury facilities.

The Bulgari Hotel in Dubai will mark world’s fifth Bulgari Hotels and Resorts property following the opening of Milan in 2004, Bali in 2006, London in 2012, and Shanghai that is anticipated to open in 2015.

Founded in Rome in 1884, Bulgari is a luxury brand with a product and services portfolio that includes jewelry, watches, accessories, fragrances, as well as hotels and resorts.