Moxy Hotels, the new budget brand from Marriott International, has made its debut in Milan, Italy.
Described as being a “boutique hotel concept for the budget savvy traveller”, the 162-room three-star property is located within walking distance of Terminal Two at Milan Malpensa Airport. The brand was announced last year.
Rates at Moxy Milan Malpensa Airport begin at €79 (US $104), including free Wi-Fi. Further Moxy Hotels are set to open across Europe in Munich, Frankfurt and Berlin in Germany; Oslo, Norway; Aberdeen, Scotland and London, United Kingdom.
"Moxy is the essence of the next generation traveller, not only Gen X and Y but guests with a younger sensibility, for whom contemporary style is paramount," said Tina Edmundson, global brand officer for Marriott International’s luxury and lifestyle brands.
"Every aspect of Moxy Hotels has been thoughtfully researched and crafted to reflect and deliver on the ever changing lifestyles and expectations of this rapidly growing customer segment."
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Inter Hospitality, a subsidiary of Ikea Group, is the owner and develop of the hotel, while Nordic Hospitality is the franchisee.
Marriott International Europe president and managing director Amy McPherson said: “We are delighted to launch the highly anticipated Moxy Milan, our first Moxy hotel that introduces an exciting and affordable hotel design concept to Europe.
“Investor interest has been exceptional and to date we have signed eleven Moxy hotels, all due to open throughout Europe by the end of 2016.”
Earlier this year, Marriott said early growth estimates predicted the Moxy brand could reach 150 hotels within the next ten years.
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