Real estate development company Meraas Holding has launched a mixed-use beachfront development in Dubai which will feature a 160-key hotel.

La Mer will be located in Dubai's Jumeirah in the vicinity of Pearl Jumeirah Island. Construction on the project is set to commence over the coming months.

Offering uninterrupted views of the Arabian Gulf and Dubai's skyline, and featuring a minimalist and contemporary design, the development will spread across 9.5 million square feet of existing and reclaimed land.

It will four distinct zones - the beach, a leisure and entertainment hub, North Island, and South Island – and will feature commercial, leisure, residential and hospitality components.

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" Meraas Holding is committed to play a vital role in developing key Dubai entertainment and touristic projects in line with Dubai's Tourism Vision 2020, which under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, sets the guidelines for Dubai to attract 20 million in 2020 by being the preferred tourist destination,” said Meraas Holding group chairman His Excellency Abdulla Al Habbai.

“Our feasibility studies have confirmed that La Mer will be one on the projects which will positively contribute to Dubai's economy and set new global benchmarks for beachfront developments.

"The project will innovatively combine upscale living with distinctive retail and leisure attractions, an integrated outdoor living environment and engaging beach activities. La Mer will emerge as a world-class destination in the heart of Jumeirah."

In addition to the hotel, the development will feature 688 residential apartments and villas as well as a range of retail and F&B concepts, some of which will make their debut in Dubai.

As part of its leisure and entertainment component, the project will include two marinas for yachts, and a park, while there will also be offerings that focus on water play, beach sports in addition to skate boarding, outside gymnasia and youth activities.