Laurent A. Voivenel, CEO of HMH – Hospitality Management Holdings and Al Sheikh Mohamed Ebrahim Abdulrahim, owner of Mobarak Hotels Group signing the agreement for Coral Al Madina Hotel in Madina, KSA. Laurent A. Voivenel, CEO of HMH – Hospitality Management Holdings and Al Sheikh Mohamed Ebrahim Abdulrahim, owner of Mobarak Hotels Group signing the agreement for Coral Al Madina Hotel in Madina, KSA.

Dubai-based hotel operator Hospitality Management Holdings (HMH) has signed its first hotel in Madinah, Saudi Arabia with owner Mobarak Hotels Group.

HMH has an agreement with Mobarak Hotels Group to manage four more properties in the city, which will mark the second phase of a strategic agreement with the group

HMH CEO Laurent A. Voivenel told Hotelier Middle East that the future properties “will be under our other brands such as Corp Hotels”.

“We are also in talks with other developers and partners for some superb projects in Makkah as well as other key cities in KSA,” he added.

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The signed five-star property, Coral Al Madina Hotel, will house 400+ rooms across 10 floors and five basements. The property will be located opposite the Holy Mosque and will open by quarter two 2015 to welcome Ramandan guests.

Facilities will include three restaurants, a lobby lounge, luggage room, shopping arcade, gym and spa, two meeting rooms, a business centre and a helicopter landing site.

Around 550 staff will be hired from across 20 countries and a large percentage of these are to be Saudi staff, in adherence with the country’s Saudisation laws.

“The hospitality Industry in Madinah is witnessing remarkable growth at the moment and we are very excited to be part of it,” said Voivenel.

Coral Al Madina Hotel is being developed to be the first ‘smart’ hotel in Madinah offering guests advanced digital technology including high-tech ‘smart rooms’.

“We will be driving business across all platforms through both conventional channels as well by optimising technology,” said Voivenal.

“Madinah is already home to some of the leading international five-star hospitality brands and therefore we anticipate stiff competition. Being the newest 5-star hotel in Madinah and enjoying an exceptional location we will be creating a lot of attractions from the first day of opening,” he added.

HMH already has four operating hotels in Saudi Arabia in Al Jubail, Al Khobar, Al Ahsa and Riyadh.