Hilton Worldwide has signed an agreement with Wasl Hospitality and Leisure to introduce its mid-market brand Hampton by Hilton to the Middle East in 2017.
The 420-key Hampton by Hilton Dubai Al Qusais will be the brand’s largest in the world and will be located near Dubai International Terminal 2 and the Dubai Airport Freezone Authority.
Phil Cordell, global head, focused service and Hampton brand management, Hilton Worldwide added: “This is a landmark moment in our global plans to expand Hampton with the agreement to open our first property in the Middle East, and largest property so far. We recently celebrated the opening of the brand’s 2000th hotel and I am confident our award-winning combination of outstanding Hamptonality and value will prove hugely popular in the Middle East.”
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An agreement has also been signed to open Hilton Garden Inn Dubai Al Garhoud, which joins Hilton Garden Inn Dubai Al Mina and Hilton Garden Inn Dubai Al Muraqabat, both of which are expected to open this year, and Hilton Garden Inn Mall of the Emirates in 2016.
The 166-room hotel will offer convenient access to Dubai International Airport as well as attractions in the city’s Deira neighbourhood.
Hilton Worldwide president Middle East and Africa Rudi Jagersbacher commented: “Dubai continues to broaden its appeal as a global destination and we are delighted to announce our first Hampton by Hilton here, thanks to our partnership with Wasl Hospitality and Leisure. In a destination of firsts and with a 5.6% YOY increase in guests checking in to Dubai hotels, we are delighted that our first Hampton by Hilton in the Middle East will be in the UAE, as the largest property for the brand under development in the world.”
Wasl Asset Management group CEO Hesham Al Qassim also commented: “We are delighted to be continuing our partnership with Hilton Worldwide.
This new commitment will provide two more mid-market hotels in Dubai and help to diversify the city’s hospitality landscape supporting the Government of Dubai’s vision of increasing the number of affordable offerings for guests.”
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