“If that happens, we’re all going to benefit from it. You’re not going to travel alone to do a surgery, so that’s what we’re counting on.”
Gharib adds that Raffles Dubai’s location is in line with its offer.
“Being discreet you cannot be at the centre of it all and that has worked to our advantage.”
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While the future of the area is uncertain, Gharib is confident he has tapped into the secret to a successful future — nurturing guest loyalty. This, he says, will require a focus on back-to-basics service, while keeping up with trends.
“If you combine these things, it will lead to one outcome — a high repeat guest ratio,” he states.
“Our goals is that Raffles Dubai ages to become a grande dame, like Raffles Singapore, or The Dorchester in London.
“We cannot say that now because Dubai is still a young city, but 25 years from now we want to continue the journey of privacy, taking care of the guests, discretion and top-level service, while at the same time making sure we invest in our product to guarantee this hotel ages nicely — that’s the long-term vision,” Gharib concludes.
Stat attack
2014 performance
75.3% Occupancy
AED 1450 ($394.76) Average Daily Rate / ARR
2.9 nights Average length of stay
AED 140 Million (US $38.11mn) Turnover (revenue)
AED 57.8 Million ($15.74) GOP (Gross operating profit)
69.6% % of turnover as room revenue
21.5% % of turnover as F&B revenue
2015 performance
predictions
77.3% Occupancy
AED 1590 ($432.87) Average Daily Rate / ARR
1.9 nights Average length of stay
AED 158 Million ($43.01mn) Turnover (revenue)
AED 65 Million ($17.7mn) GOP (Gross operating profit)
71.4% % of turnover as room revenue
19.4% % of turnover as F&B revenue
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