Shangri-la and Assila Investments MOU signing Shangri-la and Assila Investments MOU signing

The luxury Hong Kong-based brand has announced the singing of a Memorandum of Understanding to manage and operate a hotel in Jeddah in partnership with Assila Investments.

The 242-key , 65-storey hotel will face onto the Red Sea and has won awards for its architecture.

Shangri-La President and CEO Greg Dogan said: “Jeddah is both an important commercial hub and Saudi Arabia’s primary resort city. By partnering with Assila, we will add another exciting and iconic property to our global collection of hotels and resorts and further strengthen our portfolio in the Middle East.”

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The hotel will feature three restaurants, a three-storey grand ballroom, luxury spa and fitness areas, a swimming pool, children’s club and several lounges. Shangri-La will also manage the 122 residences in the tower.

Abdullah Alissa, CEO of Assila Investments, said: “We are excited about the prospect of developing the first Shangri-La branded hotel in Saudi Arabia and look forward to working closely with the Shangri-La team to bring its renowned hospitality to Jeddah.”

The tower’s design firm, Perkins+Will, was the recipient of the 2009 MIPIM Architectural Review ‘Future Project Award’ for ‘Best Tall Building’. The tower sits perpendicular to the shoreline, which means it has more solar exposure.

Its exterior features synthetic fabric architectural sails that shade the interior spaces, protect balconies from wind, maintain privacy and house LED lights that create a distinctive pattern over the surface of the building.

The Jeddah hotel is set to open in 2018 and will be Shangri-La’s first hotel in the Kingdom.

Shangri-La is also opening a hotel in Doha, Qatar in summer 2015 and has confirmed to Hotelier that it has further plans for expansion within Saudi Arabia.