STR Global, the hospitality industry’s most reliable source of data, has partnered with the Qatar Tourism Authority (QTA), to expand benchmarking services throughout the country’s hotel industry.
According to the August 2015 STR Global Construction Pipeline Report, Qatar ranks third amongst countries in the Middle East with more than 7,000 rooms in construction and nearly 11,000 rooms Under Contract.
According to in-country estimates, the peninsular country needs another 90,000 rooms in order to successfully host World Cup 2022 fans.
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As of now, STR Global’s Census Database shows 133 properties totalling 18,733 rooms in Qatar.
Philip Wooller, STR Global’s area director for the Middle East and Africa, said of the partnership: “STR Global is proud to announce this partnership with the Qatar Tourism Authority.
“Qatar’s tourism sector has witnessed substantial growth with commitments to the 2022 World Cup, National Vision 2030 and beyond. The QTA plays a critical role in growing the economic contribution of tourism in the country, and the hotel sector is an important element in the plan.
“With significant growth projected in the Qatari hotel industry, it is great to see an organization committed to optimizing the hotel offerings that the destination provides.
“STR Global looks forward to contributing to that effort by providing the QTA and the hospitality industry of Qatar with performance data to best measure and analyse hotel trends”.
Recently, Qatar announced that it will withdraw from Olympic bidding for the 2024 Summer Olympics, after unsuccessful bids for 2016 and 2020, which would ease hotel demand for the rapidly-developing country.
Year-to-date through July 2015, the Qatari hotel industry experienced year-over-year increases in both average daily rate and revenue per available. Over that span, ADR was up 11.0% to QAR728.69, and RevPAR increased 7.2% to QAR510.24.
Hassan Al Ibrahim, the QTA’s chief tourism and development officer, said: “STR Global’s standardised worldwide platform will provide analysis that enables us to see changes in supply and demand from season to season, month to month and even day to day.
“The reports, generated with consistency, quality and complete transparency, will feed back to individual hotels and to QTA, boosting our collective ability to draw insights and make informed decisions on planning and promotion activities.
“This new vehicle for measuring performance is of immense value to those in the public and private sector working to achieve a more sustainable and mature tourism industry, and I urge all hotels to continue submitting their statistics through STR Global, for their benefit and the benefit of the sector”.
Not only is Qatar growing internally and experiencing a boom in hotel numbers in the country, but Katara Hospitality, the hospitality arm of the country’s cultural centre, has been buying up properties and signing management agreements worldwide, making a huge name for the small country in the hotel industry.
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