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Al Rawdah to double production capacity by the end of 2016
Al Rawdah, the first poultry producer to be awarded the official UAE halal seal by ESMA, is developing a new farm at Liwa that will double its production capacity.
“The project is on schedule and will start operations by 2016 end,” said Paul Farhat, head of food service, Al Rawdah Poultry Farm.
Since its launch in mid-2014, Al Rawdah has secured a number of renowned food service institutions within the UAE as clients and recently added Emirates Flight Catering and Atlantis the Palm to its portfolio.
To manage the growth, the foodservice team has recently strengthened its sales team. The brand has also recently been audited and awarded the Emirates Quality Mark seal.
Silver Fern Farms adds premium retail line to Kuwait and KSA
Silver Fern Farms, a New Zealand marketer, processor and exporter of premium quality beef and lamb products, has launched Premier Selection Reserve Beef in high-end retail outlets across Kuwait and Saudi Arabia.
“Our Premier Selection Reserve Beef is graded using our Eating Quality System to guarantee the highest taste, tenderness, flavour and consistency,” said Katie King, market manager, Silver Fern Farms Middle East.
Silver Fern Farms Premier Selection Reserve Beef is 100% grass fed and is hand-graded by master-graders on seven criteria: marbling, pH, ossification, rib fat thickness, fat colour, meat colour and carcass weight.
“Only four out of 100 cattle meet the strict Reserve beef criteria,” added King. “This ensures the consumer gets a consistent quality and grade of product every time.”
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