Dubai-based Media One Hotel director of operations Felix Hartmann says high footfall at a hotel’s food and drink outlet is simply down to customers believing in your products.
“Our strategy follows the inside-out circle starting why (why do you do things?), And the answer always is your purpose, belief and the cause. You do not want to hand out free drinks all night that is not the purpose (to draw footfall into a bar),” he said.
“It’s also important to see how you do things, it is your value for money proposition and what is your price point. Customers will not be loyal because you offer the cheapest product,” he added.
Hartmann said it’s important to keep discipline and be able to repeat providing good service, over and over again. He also said its important to connect with people’s sentiments and touch points.
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“We partner with a local football team, for instance, you can also have a flea market, community programmes or a food bloggers event, and there are many such examples to connect with your surroundings.”
“Media One believes in going beyond and connecting with communities: holding a skate boarding event for millennials in a car park may not yield direct revenue, but it brings future followers and patrons to the brand. And, the people involved will come back to our property because we believe in them,” he added.
Hartmann spoke about the various loyalty cards as part of the hotel’s programme: “The true meaning of loyalty is people buy your product because they believe in it. Our blue card, for example, allows people to use the swimming pool for free. Sure, it means that the pool is full on some days, but it ensures that people return to our property.”
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