New luxury facilities developed by Anantara aim to increase new bookings to Banana Island from multiple European countries.
Banana Island Doha by Anantara is to target new source markets as it the resort aims to welcome 20% Western market share, up from 5% at present.
“GCC countries represent our strongest source markets at present, with Doha taking the number one position, followed by Saudi Arabia, then Kuwait,” said Banana Island Doha by Anantara cluster general manager Thomas Fehibier in an interview with Hotelier Middle East.
The sanctuary island setting in the Arabian Gulf off the coast of Doha offers facilities for relaxation, adventure, wellness and indulgence.
“We anticipate Eurpoean bookings to grow in 2016; we will launch our wellness centre – one of the largest in the Middle East, featuring a Dead Sea float pool, weight loss programmes and infra-red sauna – this is part of our approach to target western markets,” added Fehibier.
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“Strongest growth is coming from Switzerland, Germany and Scandinavian nations – we appeal to high end VIP clients who are happy to spend a little more,” he added.
Banana Island Resort Doha by Anantara is a 20 minute journey by ferry from Al Shyoukh Terminal located in the city’s downtown area, or a 10 minute helicopter ride directly from the airport with views of the coastline.
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