A joint venture between Equinox Group and Al Tayyar Travel Group will introduce the Clarion, Comfort and Quality brands across UAE and KSA.
Choice Hotels International is poised for growth in the Middle East following rising demand, especially for midscale brands.
The hotel company announced a master development agreement with Equinox Ventures to debut and develop three brands in the United Arab Emirates and Saudi Arabia in the coming years, according to a company statement.
Under the agreement, the joint venture between Equinox Group and Al Tayyar Travel Group will introduce the Clarion, Comfort and Quality brands across the two Middle East nations.
The agreement is projected to result in approximately 25 hotels comprising 8,000 rooms in the UAE and Saudi Arabia by 2021.
"Currently, markets such as Dubai, Riyadh, Jeddah and Makkah are undersupplied in mid-market hotel accommodations, providing an opportunity for a strong hotel brand such as Choice to bring its portfolio to the market," said Equinox Group president Shuja Zaidi.
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"We believe that the next wave of growth and expansion in our region belongs to the mid-market segment. To prepare for it, it was only natural that we partner up with one of the largest and most globally recognised brands with a portfolio that spans from mid- to upscale properties and can offer travellers what they need," added Zaidi.
Choice Hotels' latest master development agreement highlights the company's aggressive approach to expanding its brands internationally.
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