Istanbul, Turkey. Istanbul, Turkey.

The number of hotels in Turkey serving strictly halal observant tourists could reach 100 by 2017.

Muslim-friendly halal tourism is showing healthy growth, and is becoming a top priority for Turkey, according to Asian Review.

Turkish Culture and Tourism Minister Mahir Unal told the International Halal Tourism Conference that the number of Muslim tourists exceeded 7.6 million in 2015, representing a 30% increase from the previous year.

Turkey hosted the second International Halal Tourism Conference in Konya this May, with more than 1,000 participants and over 30 exhibitors from countries including Indonesia, Malaysia, Saudi Arabia, Qatar and Mauritius.

Attendance at the Konya conference was up 40% from the inaugural event in 2014.

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Turkey set its halal food standards in 2011, however, the Ministry of Culture and Tourism is working with two other ministries to establish halal tourism standards by 2017.

Officials said the sector has set a target of 15 million Muslim tourists by 2020 - the number of hotels serving strictly observant tourists stands at approximately 20 today.