Robert: We launched Lalique, which is a design-led, global luxury lifestyle brand. The collection features a fragrance exclusive to the bathroom amenities range. It features a combination of bergamot, ylang and cedarwood. Additionally, we have also launched the Annick Goutal collection of perfumes.

Rachael: We are delighted to work with spa brand Institut Karité Paris, and have launched its first guest collection. The hotel line from Institut Karité satisfies all the skin needs with shea butter’s nourishing and restorative properties and has a key note of lemon verbena.

Crabtree & Evelyn has also launched two of its best loved skincare lines: La Source and Jojoba. The La Source collection contains ingredients to nourish and smooth the skin, with a crisp fragrance. Jojoba oil offers guests a stimulating experience with an infusion of jojoba, lavender and citrus.

What kind of research and development does your company engage in before launching new products?

Nalan: We have been good at listening to our customers, their ideas, expectations and try to be a long-term partner for their projects. We try to blend our products with their corporate identity and branding guidelines and work hard to fully understand their priorities. We constantly search for new materials and products and are happy to provide samples on request to receive valuable feedback from our customers.

Pinar: We always try to offer the best to our customers. It is very important to serve and provide new products with high comfort and quality. For this reason, we check and see the latest technologies and try to manage them according to our customers’ sleeping habits or preferences. It is crucial to understand and monitor customer needs.

Khalid: We enhance value creation in SCA through strategic and applied R&D starting from raw material till prototyping. We conduct a lot of independent research but we have also established research centres with academic institutions. That is why we are always on the lead with insights-driven innovations. R&D practices include study of paper technology, product quality, field testing and user acceptability.

Khuram: Our team is always in contact with housekeepers so we have an idea of what issues need to be addressed in order to enhance our product. We mainly focus on the raw material we use such as the yarn, dye chemicals and wash result. We follow a practice wherein we produce the sample considering the above parameters and then before going into any mass production we present our samples to housekeepers for their feedback. We keep on improving on our product at the sample stage until we get the desired result to meet the housekeepers’ requirement.

Robert: We have our own in-house, highly qualified research and development team. Before a launch, our experts (together with trend scouts and a marketing team) go through a detailed developing process. Market and customer demands are important criteria in this process as well as modern, effective cosmetic formula, high-quality raw materials, smart packaging etc. This process includes manifold safety and dermatological tests, as well as reconciliations with external experts and clients.

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