According to regular Hotelier Middle East columnist Martin Kubler, summer is an excellent time for hospitality businesses in the Gulf to take stock of, review, and improve their social media activity.

With this in mind, Hotelier has hunted down 14 of the most engaging and well thought out Instagram accounts in the Middle East.

Hotelier has selected the best accounts from individual hotel properties, as well as a handful of Middle East-based hotel groups.

We've championed the accounts that show more than just glossy brochure pictures of their resort, have a unique look and feel to their account, and achieve plenty of engagement as a result. In no particular order, here's our top 14 hotel Instagram accounts below. 

Follow Hotelier Middle East on Instagram at @HotelierME.

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Pullman Dubai Deira City Centre 

185 posts
731 followers
631 following

Why it gets a "like" from Hotelier

Pullman Dubai Deira City Centre has a great feel for turning its staff into the stars of this Instagram account. The hotel posts plenty of interesting behind the scenes footage, introduces its new staff members (across departments), and better still has a fun (and at times slightly wacky) way of doing so, as this "hero post" below proves. 

Hero post