37. Simon Coombs, President and CEO, Shaza Hotels
Shaza Hotels may have been laying low, but it’s now emerging in full swing
Shaza Hotels is a new brand formed in 2006, since that time it has signed properties into Saudi Arabia (five hotels), Oman (three hotels), Qatar (one hotel), and Jordan (one hotel), with the intention of securing a minimum of five new hotels per year.
Shaza Makkah will open at the end of 2016, quickly followed by openings in Muscat Al Mouj (the first Mysk by Shaza), and luxury hotels in Doha and Salalah all opening in 2017. Shaza Hotels president and CEO Simon Coombs, who has working in Middle East hotels for 20 years and seven with Shaza, says the company will open three to four hotels each year from 2017 onwards.
Coombs’ vision for the future of the company is to be the leading luxury hotel operator and brand within the next five years; that specifically caters to the needs, tastes and values of the Middle Eastern traveller, whilst bringing a unique and distinctive personality and service quality throughout our portfolio that will be admired.
Coombs says: “We built an entirely new luxury hotel brand and secured healthy portfolio growth for the brand, with the intention of each hotel securing top three performances in their respective competitive sets for both revenue per available room and guest satisfaction. Our goal is to achieve a total portfolio of 35 hotels either under development or in operation by 2020.”
By the numbers
7 Number of years in the role
1 Number of Middle East operating hotels
7 Number of years with company
10 Number of Middle East pipeline hotels
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