Sharjah Commerce and Tourism Development Authority (SCTDA) recently organised a four-day "mega" familiarisation (FAM) trip with Kazakhstan, targeting over 100 travel agents and tour operators, according to a company statement.
The highlight of the event was the "Sharjah Workshop" on the second day, where hoteliers had the opportunity to showcase their venues to the visiting delegations.
The delegations schedule included hotel visits to accommodation facilities in the emirate - namely, Sharjah Grand Hotel, Sheraton Sharjah Beach Resort & Spa, Hilton Hotel Sharjah, Radisson Blu Sharjah, and Oceanic Hotel.
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Visits to landmarks and tourist highlights around Sharjah were arranged, these included the Heart of Sharjah, Al Majaz Waterfront, Sharjah University City, and Al Badiya; as well as museums - Sharjah Museum of Islamic Civilization, and Sharjah Classic Cars Museum.
This trip is one of a series of B2B events planned this year and reflects the ambitious and aggressive marketing being undertaken by the SCTDA to promote the emirate as a tourist destination.
Sharjah currently has 105 hotel facilities, including 53 hotels and 52 hotel apartments, offering approximately 10,000 hotel rooms.
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