Naveed Mohammed. Naveed Mohammed.

Hotel operator Aman has appointed Naveed M. Mohammed as regional director of sales in the Middle East.

Mohammed has more than 12 years of experience in sales, business development, new market development and key account management in the hospitality industry, and will be responsible for the Middle Eastern market.

This will be the first time that the brand has had a full time presence in the region.

Prior to joining Aman, he has worked with Rosewood, Kerzer International and more recently with Rocco Forte Hotels, in senior sales positions in the Middle East, managing relationships with partners to maximise sales and markteing activities across both travel trade and direct segments.

After obtaining a BSc degree in botany and chemistry in his native Hyderabad in India in 2003, he earned sales and marketing certifications wtih the American Hotel & Lodging Association.

In his new role, Mohammed with be responsible for leading Aman's sales strategy for the Middle East and growing the brand's presence in the market.

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Aman group head of global sales Christina Deeny said in a statement: "We are delighted to have a permanent presence in the Middle East through the appointment of Naveed, who brings a wealth of experience to Aman.

"We are committed to growing our business from this region, and we look forward to welcoming many guests from the Gulf Cooperation Council to our properties."

The hotel operator currently has 31 resorts, hotels, and private residences in 20 countries.