Seven Tides is currently working on a new hotel plan that will be launched at Dubai's Jumeirah Lake Towers.
The company's CEO Abdulla Bin Sulayem revealed in an interview with Hotelier Middle East that Seven Tides will manage the property itself and is close to announcing a contractor for the project.
The company currently owns four hotels in the region: Dukes Dubai; Anantara The Palm Dubai Resort; Mövenpick Hotel Ibn Battuta Gate and Avani Hotel in Deira.
With the latter three, the management contracts to operate those properties have been given to Minor Hotels, in the case of Anantara and the Avani; and Mövenpick Hotels and Resorts, for Mövenpick Ibn Battuta. Seven Tides currently operates the Dukes Dubai hotel, as well as the Dukes London (which it also owns).
"The four-star hotel will be a part of a cluster of three towers, two of which will be residential. The hotel will be a new concept and brand and the target market will be a more casual-clientele," Bin Sulayem revealed to Hotelier.
The complex will also feature a retail area for residents and hotel guests.
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