Rotanahas signed a strategic partnership with Abu Dhabi-based education services provider ConnecME Education.
Rotana has signed a strategic partnership with Abu Dhabi-based education services provider ConnecME Education, with the agreement expected to bring a windfall in excess of 25,000 room nights to Rotana hotels by end of 2017.
The agreement was signed in the presence of Rotana chairman Nasser Al Nowais and ConnecME Education CEO Mohammmad Shadid.
As part of the partnership, Rotana properties across the region will be the host of ConnecME Education’s international crew, with room nights from this segment in Rotana hotels expected to exceed 25,000 by end of 2017. In addition, Rotana will also be the UAE’s official test centre for the American College Test (ACT), a curriculum-based education and career planning tool for high school students that assesses the mastery of college readiness standards.
“As a leading home-grown hospitality company, Rotana remains committed to playing an active role in driving the growth of the tourism sector in the UAE. Our partnership with ConnecME is in line with our focus on education as part of our sustainability platform Rotana Earth. The agreement will enable us to do this through tapping into the country’s growing prominence as a regional educational hub. By being the exclusive host of ConnecME Education’s international crew, we look forward to extending UAE’s warm and welcoming hospitality to members of the global educational community,” said Al Nowais.
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