Katerina Dixon, director of marketing and communications, Fairmont The Palm
Katerina Dixon joined Fairmont The Palm in 2015, where she has since been driving a number of PR and marketing campaigns for the hotel. Over the past 12 months, Dixon has conceptualised and launched the resorts “Be.Your.Best” wellness brand promise, developing the foundation for global distribution within the Fairmont brand. She has focused her efforts on repositioning the hotel within the local dining scene, launching five new F&B concepts and designs following latest trends over the last 12 months alone. Dixon has created and managed multiple successful PR and community driven campaigns with viral reach through use of partnerships with local and international brands which has generated a significant amount of revenue for the property.
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