Katharina van Beugen-Mayr, cluster director of PR & communications, Radisson Blu Hotel Dubai Waterfront / Radisson Blu Hotel, Dubai Canal View. Katharina van Beugen-Mayr, cluster director of PR & communications, Radisson Blu Hotel Dubai Waterfront / Radisson Blu Hotel, Dubai Canal View.

Katharina van Beugen-Mayr, cluster director of PR & communications, Radisson Blu Hotel Dubai Waterfront / Radisson Blu Hotel, Dubai Canal View

Katharina van Beugen-Mayr successfully executed the marketing plan for the pre-opening of the Radisson Blu Hotel Dubai Waterfront property with a successful and well received ‘friendliest five star hotel in Dubai tag line.She also generated brand web, social media and media presence throughout the entire pre- and post-opening phase. She was responsible for launching several awareness campaigns such as an outdoor advertising campaign, more than 30 media events and hosted approximately 100 influencers in the first three months of operation. She also implemented the 'No Sir / No Madam' internal campaign.

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