Rochelle Martinez, marketing & communications executive, TIME Grand Plaza Hotel
Rochelle Martinez’s fresh ideas has helped build Time Grand Plaza Hotel’s branding since her time at the hotel. With numerous activities and events such as Breast Cancer Awareness Walkathon, Earth Hour Day, Clean Up Day, etc., that Martinez spearheaded, Time Grand Plaza Hotel has earned CSR awards such as Best Green Team by Dubai Sustainable Tourism and Green Key from Emirates Green Building Council. She also solely handled the hotel’s social media accounts and conceptualised strategies such as running online contests on a weekly basis and communicating with the right customers through targeted ads that helped grow the platforms across the board. Martinez's collaboration with a Saudi blogger also led to a 45% increase in bookings.
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