Terje Abrams, public relations manager, Fairmont Dubai
Terje Abrams is currently 26 years old and started her hospitality career five years ago as a waitress under the 40°C heat in a beach restaurant at Kempinski Hotel Ajman. Her foreign language skills and daily increasing up-selling numbers at the restaurant quickly moved her up the ranks to a culinary concierge position 5 months from joining. When completing the first year, she won employee of the year title and in March 2015 was given an opportunity to take over the hotel’s public relations department, resulting in all-time highest media coverage and exceeding all KPIs by the end of the year. In April 2016 she was promoted to a PR manager, acting as the regional PR in-charge to conduct media interviews with the COO and in 2017, she was headhunted to join Fairmont Dubai and 11 months later awarded as the Leader of the Year runner up due to her contributions on promoting Fairmont Dubai.
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